Marketing and societing lab

MiHX Lab
Marketing Platform

Our platform allows to conduct behavioral and social studies to understand consumer trends, consumer behaviors and their place in the organization and society. MiHX Lab has been specifically designed to host marketing studies and collect qualitative and/or quantitative data. We provide the opportunity to understand your market or your consumers in an innovative way by using state-of-the-art technologies (eye-tracker, Face reader) and original skills (interview moderation, data analysis, Lego Serious Play®). We are open to all academic and industrial collaborations and propose services in line with our expertise.

Informations

Scientific director: Maud Herbert

https://www.mihxlab.com/
https://twitter.com/mihxlab?lang=fr
https://www.facebook.com/MIHXlab/

87 rue du Fontenoy
Incubateur Blanchemaille, Euratechnologies

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Mots-clés

Marketing, consumer behavior, society, consumption, markets, social sciences, data collection, measurement of emotions, eye-tracking, trends

Localisation

  • Ad-hoc studies
  • Collection of qualitative and/or quantitative data
  • Focus groups and consumer meetings
  • Survey, testing, guided interviews
  • Ethnographic approach
  • Creative data collection methods, seminars and training
  • Consumer behavior
  • Consumer trends
  • Coaching and support

Examples of projects:

  • Study of consumer response to innovative technologies (augmented reality)
  • Eye tracking and emotional coding data collection
  • Prospective study of the circular economy in the textile-fashion-clothing sector
  • Tests of environmental labeling
  • Marketing research using various methodologies (qualitative and/or quantitative studies)
  • Advanced physiological behavioral measurements
  • Marketing and consumer analyses
  • Analysis of distribution and new commercial challenges.
  • Support in transition towards responsible, social and sustainable marketing
  • Développent of theoretical, methodological and practical training courses

We possess a wide range of equipment and dedicated technologies. We have at our disposal :
modular furniture:

  • 11 individual test stations (24" monitors)
  • a fixed Tobii Eye tracker© system, to produce oculometric data
  • Tobii mobile eye tracking data collection devices (Tobii Pro Glasses 3)
  • FaceReader© software, to capture facial emotions and heart rate of participants 
  • 2 HD IP cameras and an omnidirectional microphone
  • a fixed shot HD camera.
  • a set of 15 GoPro-type portable micro-cameras for collecting visual data from consumers (ethnological approach).
  • a 3D printer
  • a Lego Serious Play kit

FairMakers, Leroy Merlin, IdKids, ADEME

SKEMA, ENSAIT

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