Lille University Management Lab

• Innovative business models
• Strategic analysis
• Transformative, social and health marketing
• Distribution
• AI, Big data, Personalization
• Ethics and Privacy
• Relational dynamics, value and customer capital
• Well-being and multicultural approaches
• Organizational change
• Conflicts in organizations
• Communication in the workplace
• Management in the medico-social sector
• Governance and Regulation of Financial Activity

Examples of projects:

• So Mel So Connected PIA project (B. Demil, X. Lecocq)
• ANR - “ETIC” project: EffecTs of digital Images on Consumers (A. LAO - LUMEN - University of Lille; in partnership with University of Angers and Université Grenoble Alpes).
• I-Site PRISME: Populist celebrities and Social Media in Europe (Ahmed Benmecheddal)
• LIEIOC International project: Labor Implication and Employees Involvement in Organizational Change  (D. Besson, F. Caudron, L. Maizeray)

• Customer database analysis, survey studies, experimental methods
• Qualitative studies
• Eye-tracking techniques and focus groups (Lumen has the analysis equipment through its MiHXLab platform)
• Value of corporate governance and governance of corporate values
• Analysis of the effects of governance codes and governance communication strategies. [Research report] Research mission Law and Justice (2017) (example of mission carried out)

We have at our disposal:

• fully modular furniture
• 11 individual test stations separated by boxes (24 "monitors)
• a fixed Eye tracker © Tobii system, to produce oculometric data, areas of interest and fixation, pupil diameter
• Tobii mobile eye tracking data collection devices (Tobii Pro Glasses 3) in the form of glasses allowing data to be collected under field experiment conditions
• FaceReader © software, to identify facial emotions, heart rate and valence or arousal state of participants during the presentation of stimuli
• 2 HD IP cameras (1 fixed global scene camera and a PTZ camera) and an omnidirectional microphone
• an HD camera for a fixed shot for in situ and ex situ collections
• a set of 15 portable GoPro-type micro-cameras for collecting visual field data from consumers (ethnological approach)
• a 3D printer

For more details, consult the MiHXLab platform.

Private
The TREND(S) industrial chair - Transformation of Retailing Ecosystem(s) & New market DynamicS - (2019-23) is a public (MEL, I-iSite University of Lille, Cap Digital) and private (Boulanger, IDkids and Leroy Merlin) consortium. It brings together 33 researchers from 14 institutions and 3 countries (France, UK with Oxford University and Spain - University of Valencia). Its objective is to produce and disseminate research work to prepare the future of retail (its missions, place in society, sustainable business model, cultural and organizational change, etc.) so that it contributes to individual and collective well-being.
The PAUSE Chair of Excellence - Poverty and Sobriety: dynamics of inclusion of the poor in the ecological transition (CCM axis).

Academic
Collaborations as a member of the scientific committee of the association 60000 rebonds
Member of the strategic committee of the CIDE conference (France, Belgium, Canada) (Interdisciplinary Conference on Business Failure) (6th edition in Canada in 2022)
International Associated Laboratory "Consumer Culture and Societal Evolutions" partnership between the University of Southern Denmark (Consumption, Culture and Commerce research unit) and the University of Lille "LUMEN" (Consumption, Culture and Markets axe)